Project Details

Athletx (the parent organization of the Youth Baseball and Softball Nationals) is the perfect case study for how to use video effectively.  A large portion of their company success is directly correlated to web and social media video content we developed to spread awareness of their brand.  The relationship started in 2012 with one promotional video.  In 2016 we produced 11 promotional videos, and 70 daily webisodes from multiple cities across the country.  

Watch the Work

70 daily websisodes were created in a “GameDay” style format familiar to viewers of broadcast sports content.  The 11 promotional videos were uniquely styled to further establish the brand as leader in youth sports experiences in current and future markets around the United States. 

Project Specs

Production
Summer 2016

Release
Summer/Fall 2016

Agency
Vidionix

Locations
Reno, NV
Myrtle Beach, SC
Dallas, TX
Orlando, FL
Elizabethtown, KY

Format
1080p

Cameras
Sony FS7
Sony A7s

Lenses
Fujinon ZA17x7.6
Canon EF 14mm

Post
Adobe Premiere
Adobe After Effects

Production Days

Hours in Post-Production

Videos Produced

Miles Traveled

Ballpark Hotdogs Consumed

Let’s get to work!

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