How much does it cost to produce a video?

If we had a dollar for every time we’ve heard this question…

Our job would be so much easier if we could just throw the same number every time, but the reality is the cost of producing a video depends on a lot of factors.

In this post, we’ll outline the factors that impact the cost and offer a brief explanation as to why.

Pre-Production Planning

Pre-production, or the preparation phase, is arguably the most important phase of a video. This includes all of the planning, scripting, storyboarding, and casting. The amount of time and preparation required in pre-production will impact the total cost.

Number of shooting days

A video that we can shoot in one full day will be less expensive than a video that requires 5 full days for obvious reasons such as the cost for our crew, equipment, rental costs, etc.

Filming Location

The cost of the filming space should also be considered when budgeting for a video. If you’re planning to use your own office space or a public location for your film, you will be able to save some money, but if your video requires a green screen or special effects, you’ll likely need to rent studio space. When it comes to location, here are a few other things to consider:

  • Permits and insurance
  • Popularity of the location/venue
  • Production disruptions

Length of video

The longer the video, the more work will be required to edit, turnaround time, production schedules and storyboarding.


If you plan to use your own team or be front and center yourself, you can save some money. If you need actors, you’ll need to budget accordingly. The cost for talent typically depends on their experience, demand (for their services), the amount of time, and the location. You’ll also need to consider whether to go through a union or non-union, casting fees and auditions, and potentially agent fees.

Ready to learn more?