As a video production company who specializes in Virtual, Hybrid, and In-Person events, we work with a lot of event planners, many of whom are always curious about “what’s next” in their industry. (this is PTSD from Covid;)
Ever since ChatGPT took the world by storm in early 2023, one of the most frequently asked questions we’ve gotten this year is “how will AI impact our virtual and hybrid events in the future?”
Truth be told, AI has already made significant impacts in the event space over the past few years, and we expect that trend to continue in the future. Here are a few ways we expect AI to impact video production for virtual and hybrid events:
AI will open up new opportunities for engagement and personalization
We’ve written about how events planners in a post-Covid world will need to focus on immersion and making the event an experience and AI has the capabilities to help. AI algorithms have the ability to analyze user data and create personalized content for specific individuals. Odds are, you’ve probably already experienced this without even noticing!
For example, say you are hosting a virtual event and you want to give your viewers a personalized experience. If your virtual event platform utilizes AI, the platform could utilize it to recommend sessions or speakers based on their interests or previous engagements.
AI will significantly improve networking at virtual events
More often than not, if your primary objective for attending an event is to network, you’re best bet is to attend in-person events. However, attending these events in-person is not always an option.
When it comes to virtual events, one of the most frequent complaints we hear is related to networking, or lack thereof. By using AI, event planners can help facilitate networking among attendees by suggesting relevant contacts (based on interests, industry, etc.), arrange meetings and provide real-time feedback.
Automated video editing
Oftentimes at the end of a hybrid or in-person event, the event planners want to send their guests off with a video showcasing footage from the event they just attended. Depending on the turnaround time and how much footage was shot, this can be a massive undertaking.
Automated video editing uses AI-powered algorithms to automate the video editing process and significantly improve the turnaround times.
Here are a few ways automated video editing help with the process:
- Automatic cuts and transitions: AI editing algorithms can analyze footage and identify the best cuts and transitions. This reduces the overall amount of manual labor required.
- Color and Lighting Correction: Automated video editing can also be used to adjust color and lighting, resulting in more polished and professional-looking videos.
- Image and Sound Stabilization: AI algorithms can analyze the footage and stabilize shaky or blurry images and improve sound quality.
If you are interested in discussing an upcoming event, click here to schedule a virtual consultation.